ALPHAGRAPHICS 2017 CONFERENCE | AUGUST 2-5, 2017

WALT DISNEY WORLD, FLORIDA

CLICK HERE TO REGISTER

2017 CONFERENCE CLASS DESCRIPTIONS

Thursday, August 3 – 7:15 a.m. – 8:15 a.m.

  • Center Managers & Production Managers Connect
  • New Franchisee Connect (by invitation)
  • Sales and Marketing Connect

Thursday, August 3 – 1:30 p.m. – 2:30 p.m.

5 Best Practices for Coaching and Developing ISRs

Facilitator: Ilene Stroh

As an Owner, or Sales Manager, developing and motivating your inside sales reps throughout the job life cycle increases your company’s revenue, employee retention, and customer satisfaction. With a turnover rate of 31% for ISRs, and with only 40% hitting their quotas, according to CSO Insights, there is a huge opportunity to decrease turnover, and increase performance. In this session, you will leave with 5 best practices that you can immediately implement in your Center, and begin to positively impact ISR retention and performance.

Target Audience: Owners, Sales Managers, Center Managers

Evolve Your Website - Get More/Better Leads

Facilitator: Pam Gillies

What are the stages your website must go through to produce more, and better, leads? What are the strategies and steps you need to take to get you to the next level? Pam Gillies will explain stages and steps in the evolution of websites, she will compare the effectiveness of methods for website enhancements, and discuss three key activities that are needed to take your website to the next level. You will leave with an action plan, and your next steps in getting more and better leads from your website.

Target Audience: Owners, Sales Managers, Center Managers

Foolproof Window, Wall and Floor Installations

Facilitators: Rich Russell and Tammy Coil

As with any application, there are specific considerations you must take into account with window, wall, and floor graphic installations. If you are not aware of them, the results can be a significant loss in time, money, and customer satisfaction. In this class, attendees will learn the proper products for window, wall, and floor applications - both interior and exterior. They will also learn how to prepare surfaces for installation, and understand/choose the right installation method.

Target Audience: Owners, agSigns Specialists, Production Managers

Kickstart Your agOnline Web-to- Print Sales

Facilitator: Ryan Farris, AlphaGraphics

In 2001, only 3% of print orders were placed online. In 2017, it is projected this number will reach 50%. Customers and the industry are fast moving to online-enabled ordering solutions. Don’t be left behind! In this session, AlphaGraphics CIO, Ryan Farris, will give an overview of industry web-to- print trends. He will teach you how to clearly define and describe the value proposition of agOnline Storefronts to prospects and customers, and he will teach you how to prospect and pitch agOnline. You will leave this session knowing who to target, and what to say to start a sales conversation around agOnline.

Target Audience: Owners, Sales Managers, Outside Sales, Inside Sales

Leading a Culture of Service Excellence*

Facilitator: Dennis Snow

In today’s competitive market, developing a service excellence strategy is an important part of any leader’s role. Beyond developing the strategy however, there is the challenge of executing the plan. It’s in the execution that service excellence strategies become a reality or simply another “flavor-of- the-month” program. Employees watch to see how committed the organization truly is to customer service, and take their cues directly from their leaders. In order to effectively implement an organization-wide service excellence strategy, today’s leaders must rely on the skills of a facilitator (and idea champion) and must “walk the talk” of service excellence.

Based on the leadership principles Dennis learned, lived, and taught during his 20-years with Walt Disney World, this presentation highlights specific leadership behaviors that bring a service strategy to life and describes how to “hardwire” service excellence into an organization’s culture. Participants will learn:

  • The behaviors that will define your organization’s service culture.
  • Hiring processes that ensure that service-oriented individuals are recruited and selected for employment.
  • New-hire and ongoing training practices that reinforce your organization’s service culture.
  • Effective communication strategies that keep employees focused on the customer experience.
  • Techniques for involving employees in the forward movement of the organization and empowering customer-focused decision making.
  • Accountability processes that ensure that service excellence is non-negotiable.

Target Audience: Owners, Center Managers

*This class is also taught on Thursday, August 3 at 2:45 p.m.

PrintSmith and agOnline – a Match to Make Your Life Heaven

Facilitator: Mike Price

agOnline/PrintSmith Vision is a powerful integration that provides immediate order processing. It limits order-entry errors, increases Center efficiency, and increases the quantity and accuracy of order information. If you have completed your agOnline/PrintSmith Vision Integration, or are planning to integrate, attend this session to see how the integration works, and take the 5 key steps back to your Center that will allow you to get the most out of your agOnline and PrintSmith Vision integration.

Target Audience: Owners, Production Managers, Center Managers

Rare, but Not Extinct – the Right Sales Rep is Out There*

Facilitator: Craig Nolan

Finding and hiring an effective outside sales person can be difficult. While recruiting outside talent has advantages (examples: they can bring new blood, ideas, and energy to your Center, and seemingly they are trained in sales and ready to step off the curb day one), similar to buying a used car, you may get it home, look under the hood, and find problems. Never-the- less, hiring outside sales talent can be an effective method of increasing your outside sales capability. This class will guide you through a systematic, structured process of recruiting, evaluating, and hiring a sales person who has the best chance of delivering on your sales needs.

Target Audience: Owners, Sales Managers, Center Managers

*This class is also taught on Saturday at 1:30 p.m.

Save Time and Money by Leveraging AlphaGraphics Vendor Contracts

Facilitator: Kevin Strand

With over 250 locations, AlphaGraphics (as a network) has significant buying power compared to individual Centers. Through negotiations with key vendors, we have developed many special pricing programs. This represents a significant cost-savings opportunity, which you may not be leveraging today. This session will cover the 5 key vendor contracts that will save you a significant amount of money. Additionally, it will provide you with a comprehensive list of vendor contracts you can leverage for cost savings.

Target Audience: Owners, Production Managers, Center Managers

Thursday, August 3 – 2:45 p.m. – 3:45 p.m.

5 Easy Steps to Increase Profitability, AND Wins, with PrintSmith Vision*

Facilitator: Mark Welsh

Are you dialed in on where your profit margins are, or do you see profit margins as a black hole over which you have limited control? This session will give you an understanding of profitability – job-specific and overall – and give you 5 simple steps that will go a long way to taking control of your profit margins and winning more business.

Target Audience: Owners, Center Managers

*This class is also taught on Friday at 2:15 p.m.

Remove Bottlenecks using Simple Pre-press Technologies*

Facilitator: Mike Price

Have you been using (primarily) manual pre-press methods to prep your files? Are you starting to see bottlenecks as your volume grows? It may be time to consider automating your processes. A wide array of affordable pre-press technologies exist that won’t break your bank. In this session, Mike Price will go over these entry-level pre-press technologies.

Target Audience: Owners, Production Managers, Center Managers, Production Personnel

*This class is also taught on Friday at 3:30 p.m.

Create Your Marketing Plan with the AlphaGraphics Marketing Planner and Calendar: Just Add Water*

Facilitator: Pam Gillies

In this hands-on session, Pam Gillies will guide attendees through the AlphaGraphics Marketing Planner and Calendar. She will explain the marketing philosophy, strategies, and approach behind the planner. She will compare the effectiveness of different marketing methodologies, and describe Center marketing efforts vs. AlphaGraphics-led initiatives. Attendees will leave with an action plan and understanding of the resources to build a simple marketing plan.

Target Audience: Owners, Sales Managers, Marketing Managers

*This class is also taught on Friday at 2:15 p.m.

Six Steps to Creating a Revenue-Generating Sales Culture

Facilitator: Craig Nolan

If your sales team isn’t reaching its potential, it may be because there isn’t a supporting culture in your Center. Creating a strong culture that generates sales by virtue of everyone being focused on sales doesn’t happen by accident. It’s part of an overriding philosophy and systematic approach that begins with Center leadership. In this session, Craig Nolan teaches you how to recognize the signs of a bad sales culture. He creates a picture of how a bad sales culture negatively impacts your business, and how a good one positively moves your business metrics, and he teaches you the six characteristics for creating a high-performing sales culture.

Target Audience: Owners, Sales Managers, Center Managers

Keys to Coaching and Developing High-Performing OSRs

Facilitator: Ilene Stroh

Certain Centers in the Network have done exceptionally well at coaching and developing their Outside Sales Reps, which has led to higher sales and longevity. As both a selling Owner, and long-time sales expert, Ilene Stroh pulls together the wisdom and experience of these Center owners, combines them with AlphaGraphic’s institutional knowledge, and synthesizes them down into the keys to coaching and developing outside sales talent.

Target Audience: Owners, Production Managers, Center Managers

Leading a Culture of Service Excellence*

Facilitator: Dennis Snow

In today’s competitive market, developing a service excellence strategy is an important part of any leader’s role. Beyond developing the strategy however, there is the challenge of executing the plan. It’s in the execution that service excellence strategies become a reality or simply another “flavor-of- the-month” program. Employees watch to see how committed the organization truly is to customer service, and take their cues directly from their leaders. In order to effectively implement an organization-wide service excellence strategy, today’s leaders must rely on the skills of a facilitator (and idea champion) and must “walk the talk” of service excellence.

Based on the leadership principles Dennis learned, lived, and taught during his 20-years with Walt Disney World, this presentation highlights specific leadership behaviors that bring a service strategy to life and describes how to “hardwire” service excellence into an organization’s culture.

Participants will learn:

  • The behaviors that will define your organization’s service culture.
  • Hiring processes that ensure that service-oriented individuals are recruited and selected for employment.
  • New-hire and ongoing training practices that reinforce your organization’s service culture.
  • Effective communication strategies that keep employees focused on the customer experience.
  • Techniques for involving employees in the forward movement of the organization and empowering customer-focused decision making.
  • Accountability processes that ensure that service excellence is non-negotiable.

Target Audience: Owners, Center Managers

*This class is also taught on Thursday at 2:30 p.m.

Print Speak: Making Sales Datalicious*

Facilitator: Kelly DuPree

Does your sales effort lack strategy and direction? Do you feel like your sales team is high jumping in the dark? If so, this session is a must. Print Speak pulls data from PrintSmith Vision into a customer-management framework that allows you to optimize and target your sales effort, and develop a closer/better/deeper relationship with your customers. The results are sales growth and competitive advantage. In this session, Kelly DuPree introduces you to Print Speak – what it does, how it works, and how it can improve your sales performance.

Target Audience: Owners, Sales Managers, Center Managers, Outside Sales

*This class is also taught Friday at 3:30 p.m.

Print Speak: Making Sales Datalicious*

Facilitator: Kelly DuPree

Does your sales effort lack strategy and direction? Do you feel like your sales team is high jumping in the dark? If so, this session is a must. Print Speak pulls data from PrintSmith Vision into a customer-management framework that allows you to optimize and target your sales effort, and develop a closer/better/deeper relationship with your customers. The results are sales growth and competitive advantage. In this session, Kelly DuPree introduces you to Print Speak – what it does, how it works, and how it can improve your sales performance.

Target Audience: Owners, Sales Managers, Center Managers, Outside Sales

*This class is also taught Friday at 3:30 p.m.

Wide Format 101: Know Your Roll

Facilitator: Tammy Coil, AlphaGraphics

In this session, Tammy Coil will teach you what vinyls to stock in your Center based on common application types and adhesive requirements. She will teach you how your inventory affects your margin and your error rate, including the common mistakes Center Owners and managers make in controlling their inventories. Finally, she will teach large-format workflow efficiencies to save you time and money.

Target Audience: Owners, Production Managers, Center Managers, agSigns Specialists

Friday, August 4 – 1:00 p.m. – 2:00 p.m.

How 3-D Printing, as a Complimentary Solution, Can Differentiate You and Drive Sales

Facilitator: Brian Steck, Konica/Minolta

Description coming soon

Target Audience: Owners, Outside Sales, Sales Managers

Create Higher-value and Higher-margin Applications with Specialty Inks and Media

Facilitator: John Thomas, Ricoh

Description coming soon

Target Audience: Owners, Sales Reps, Sales Managers

Simple Tips and Tricks to Uncap the Efficiency and Performance of PrintSmith Vision

Facilitator: Ron Teller, EFI

Description coming soon

Target Audience: Owners, Production Managers, Center Managers

Promoting and Selling Wall Décor – the Fastest-growing Vertical Market in Large-format Printing*

Facilitator: Thomas Giglio, Strategic Accounts Manager, HP Inc.

In this session, we will explore the highly-profitable and sustainable market of Wall Décor, which includes feature walls, canvas graphics, and window/blind decor. We will review these applications, and take a deep-dive into selling techniques – how to target specific markets, how to find customers, how to develop a good/better/best sales methodology, and finally how to multiply yourself by establishing relationships with architects, interior decorators and installers.

Thomas Giglio is currently the Strategic Accounts manager for HP Inc., a position he has held for the past five plus years. He currently supports both sign franchise and commercial quick printing accounts for HP’s sign and décor large-format production division. Giglio’s experience in the graphics/signage market spans 28 years and encompasses digital printing, screen printing, distortion/vacuum forming and display fabrication, and a strong emphasis in color management. Giglio resides in the Chicago area.

Target Audience: Owners, Sales Managers, Outsides Sales, Inside Sales

*This session is also taught on Friday at 2:15 p.m.

Rounding the Bases: How to Manage Your Sales Pipeline*

Facilitator: Bill Farquharson, Idealliance

Sales calls are made and the results are tracked (in theory, anyway) in a CRM. The result is a database that contains contact information and account history. That’s great, but something is missing. Lost in the flurry of sales activity is the ability to strike a balance between prospecting, identifying opportunities, providing pricing, and closing. This session is for sales people, sales managers, and selling owners who want to create a consistent process for sales growth and, in particular, new business. Come learn how to effectively and efficiently grow sales volume and avoid roller coaster sales months.

Target Audience: Outside Sales, Inside Sales, Owners, Sales Managers, Center Managers

* This class is also taught on Friday at 2:15 p.m.

Friday, August 4 – 2:15 p.m. – 3:15 p.m.

5 Easy Steps to Increase Profitability, AND Wins, with PrintSmith Vision*

Facilitator: Mark Welsh

Are you dialed in on where your profit margins are, or do you see profit margins as a black hole over which you have limited control? This session will give you an understanding of profitability – job-specific and overall – and give you 5 simple steps that will go a long way to taking control of your profit margins and winning more business.

Target Audience: Owners, Center Managers

*This class is also taught on Thursday at 2:45 p.m.

A Few Simples Tricks to Enhance Use Experience, and Create Sexier agOnline Sites

Facilitator: Joe Wise

Description coming soon

Target Audience: Owners, agOnline Coordinators, Marketing Personnel, Graphic Designers

Create Your Marketing Plan with the AlphaGraphics Marketing Planner and Calendar: Just Add Water*

Facilitator: Pam Gillies

In this hands-on session, Pam Gillies will guide attendees through the AlphaGraphics Marketing Planner and Calendar. She will explain the marketing philosophy, strategies, and approach behind the planner. She will compare the effectiveness of different marketing methodologies, and describe Center marketing efforts vs. AlphaGraphics-led initiatives. Attendees will leave with an action plan and understanding of the resources to build a simple marketing plan.

Target Audience: Owners, Sales Managers, Marketing Managers

*This class is also taught on Thursday at 2:45 p.m.

Create a Campaign Proposal Using agOnline’s Campaign Proposal Builder

Facilitator: Kelly DuPree

Description coming soon

Target Audience: Owners, agOnline Coordinators, Outside Sales, Inside Sales, Marketing Managers, Marketing Personnel

Making Time Work for You

Facilitator: David Handler, Executive Coach and Founder of Success Handler, LLC

Magic Kingdom® Park is a model of efficiency. From Mickey and Minnie opening the gates at the exact time, to the afternoon Parade always starting at 3 o’clock, to the nighttime fireworks exploding above Cinderella’s Castle right on schedule. On the other hand, as a small business owner you struggle with your ‘To Do’ List – wearing so many hats you sometimes don’t know where to start. During this session, you’ll learn how taking control of your clock and mastering “Genius Time” are the keys to getting things done.

David is a frequent workshop presenter who focuses on leadership excellence and talent management. Previously, he was co-founder of a company that is the official travel service of ESPN Wide World of Sports Complex in Orlando and worked extensively with Walt Disney World® Resort.

Target Audience: Owners, Center Managers

Promoting and Selling Wall Décor – the Fastest-growing Vertical Market in Large-format Printing*

Facilitator: Thomas Giglio, Strategic Accounts Manager, HP Inc.

In this session, we will explore the highly-profitable and sustainable market of Wall Décor, which includes feature walls, canvas graphics, and window/blind decor. We will review these applications, and take a deep-dive into selling techniques – how to target specific markets, how to find customers, how to develop a good/better/best sales methodology, and finally how to multiply yourself by establishing relationships with architects, interior decorators and installers.

Thomas Giglio is currently the Strategic Accounts manager for HP Inc., a position he has held for the past five plus years. He currently supports both sign franchise and commercial quick printing accounts for HP’s sign and décor large-format production division. Giglio’s experience in the graphics/signage market spans 28 years and encompasses digital printing, screen printing, distortion/vacuum forming and display fabrication, and a strong emphasis in color management. Giglio resides in the Chicago area.

Target Audience: Owners, Sales Managers, Outside Sales, Inside Sales

*This session is also taught on Friday at 1:00 p.m.

Rounding the Bases: How to Manage Your Sales Pipeline*

Facilitator: Bill Farquharson, Idealliance

Sales calls are made and the results are tracked (in theory, anyway) in a CRM. The result is a database that contains contact information and account history. That’s great, but something is missing. Lost in the flurry of sales activity is the ability to strike a balance between prospecting, identifying opportunities, providing pricing, and closing. This session is for sales people, sales managers, and selling owners who want to create a consistent process for sales growth and, in particular, new business. Come learn how to effectively and efficiently grow sales volume and avoid roller coaster sales months.

Target Audience: Outside Sales, Inside Sales, Owners, Sales Managers, Center Managers

*This class is also taught on Friday at 1:00 p.m.

Six Standard Operating Procedures Every Center Should Use

Facilitator: Brian Gay

In this session, Brian Gay will introduce 6 key standard operating procedures (SOPs) that have a significant impact on Center productivity and efficiency. Brian will present the following defined and documented SOPs in the session:

  • Estimates
  • Credit & Collections
  • Proofing Process
  • Order Processing (Workflow)
  • Quality Control
  • Daily Closeout/Monthly Closeout

Target Audience: Owners, Production Managers, Center Managers

Friday, August 4 – 3:30 p.m. – 4:30 p.m.

Remove Bottlenecks using Simple Pre-press Technologies*

Facilitator: Mike Price

Have you been using (primarily) manual pre-press methods to prep your files? Are you starting to see bottlenecks as your volume grows? It may be time to consider automating your processes. A wide array of affordable pre-press technologies exist that won’t break your bank. In this session, Mike Price will go over these entry-level pre-press technologies.

Target Audience: Owners, Production Managers, Center Managers, Production Personnel

*This class is also taught on Thursday at 2:45 p.m.

Designing and Presenting Cross-Media Campaigns*

Facilitator: Joe Wise

When it comes to engaging customers in conversations around agOnline cross-media campaigns, where do you start? The answer is this class. Joe Wise will deploy a mini-campaign within the class to illustrate the process of engaging a customer in an initial conversation about agOnline campaigns, going through the discovery process, building a proposal, and story- boarding a campaign.

Target Audience: Owners, Sales Managers, Outside Sales, Marketing Managers

*This class is also taught on Saturday at 1:30 p.m.

AlphaGraphics/Xerox Vertical Marketing Kit – Getting into the Medical Market*

Facilitators: Pam Gillies and Xerox

Description coming soon

Target Audience: Owners, Sales Managers, Outside Sales, Marketing Managers

*This class is also taught on Saturday at 1:30 p.m.

Marketing Campaigns on Demand: Using agOnline Campaign Templates

Facilitators: Derek Neil and Ryan Farris

Description coming soon

Target Audience: Owners, Sales Managers, Outside Sales, Marketing Managers

Preparing Yourself AND Your Business for Sale

Facilitator: Dave Buzza

Should I stay or should I go? That is the question Dave Buzza, Brad Swimmer, Kirk Allen, and Jeff Spires will address in this session. Specifically, they will talk about the lifecycle of your business – when to stay, when to reinvest, and when to sell based on what your business is really worth. They will ask the question: “Am I personally ready?” They will also discuss retirement planning, budgeting for retirement, as well as Social Security and Medicare myths and truths. By the end of this session, you will know what the process of exiting your business is, and what the outcomes are likely to be.

Target Audience: Owners

Print Speak: Making Sales Datalicious*

Facilitator: Kelly DuPree

Does your sales effort lack strategy and direction? Do you feel like your sales team is high jumping in the dark? If so, this session is a must. Print Speak pulls data from PrintSmith Vision into a customer-management framework that allows you to optimize and target your sales effort, and develop a closer/better/deeper relationship with your customers. The results are sales growth and competitive advantage. In this session, Kelly DuPree introduces you to Print Speak – what it does, how it works, and how it can improve your sales performance.

Target Audience: Owners, Sales Managers, Center Managers, Outside Sales

*This class is also taught Thursday at 2:45 p.m.

The Owner’s Role in Pricing for Profit

Facilitator: Aaron Grohs and Kevin Strand

Description coming soon

Saturday, August 5 – 1:30 p.m. – 2:30 p.m.

All Aboard! Bringing New Employees onto a Moving Train

Facilitator: David Handler, Executive Coach and Founder of Success Handler, LLC

It’s a journey to hire the right person for an open position in your Center: updating the job description, attracting candidates, reviewing applications, interviewing, etc. You found the right person. He (or she) starts Monday. Now what? In this session, you’ll discover a clear path for successful on-boarding: helping new employees feel like they belong; managing logistics; training them to be solid contributors who want to stay – and how to do all this as the train continues flying down the track.

David is a frequent workshop presenter who focuses on leadership excellence and talent management. Previously, he was co-founder of a company that is the official travel service of ESPN Wide World of Sports Complex in Orlando and worked extensively with Walt Disney World® Resort.

Target Audience: Owners, Center Managers, Sales Managers

AlphaGraphics/Xerox Vertical Marketing Kit – Getting into the Medical Market*

Facilitators: Pam Gillies and Xerox

Description coming soon

Target Audience: Owners, Sales Managers, Outside Sales, Marketing Managers

*This class is also taught on Friday at 3:30 p.m.

Building a Winning Proposal for agOnline

Facilitator: Ryan Farris

Have you heard of the “Endowment Effect”? It is a known effect that people value something more if they pay for it, and in turn feel ownership of that purchase. By logical extension, they value it even more if they spend additional money on it. In this session, Ryan Farris addresses the question of why you should sell agOnline, how to use the pricing and proposal-building toolsets for both web-to- print storefronts and campaigns, how to price storefronts and campaigns, and how to propose the solutions to customers.

Target Audience: Owners, Outside Sales, Sales Managers, agOnline Coordinators

Designing and Presenting Cross-Media Campaigns*

Facilitator: Joe Wise

When it comes to engaging customers in conversations around agOnline cross-media campaigns, where do you start? The answer is this class. Joe Wise will deploy a mini-campaign within the class to illustrate the process of engaging a customer in an initial conversation about agOnline campaigns, going through the discovery process, building a proposal, and story- boarding a campaign.

Target Audience: Owners, Sales Managers, Outside Sales, Marketing Managers

*This session is also taught on Friday at 3:30 p.m.

Freeflow Core and Job Flow

Facilitator: Mike Price

Description coming soon

Target Audience: Owners, Center Managers, Production Managers, Production Personnel

Going from Nothing to Simple agOnline Sites using AG Web-to- Print Templates

Facilitator: Derek Neil

If you are having a hard time putting your oar in the water, and developing your first agOnline web-to- print storefronts, let us help. In this session, you will be introduced to, and shown how to use, the agOnline templates that have been developed. You will learn how to start a store, apply a skin and header, activate a campaign package, set up customization steps, and complete the store. And voila! You have a storefront.

Target Audience: Owners, agOnline Coordinators, Production Managers, Center Managers

Rare, but Not Extinct – the Right Sales Rep is Out There*

Facilitator: Craig Nolan

Finding and hiring an effective outside sales person can be difficult. While recruiting outside talent has advantages (examples: they can bring new blood, ideas, and energy to your Center, and seemingly they are trained in sales and ready to step off the curb day one), similar to buying a used car, you may get it home, look under the hood, and find problems. Never-the- less, hiring outside sales talent can be an effective method of increasing your outside sales capability. This class will guide you through a systematic, structured process of recruiting, evaluating, and hiring a sales person who has the best chance of delivering on your sales needs.

Target Audience: Owners, Sales Managers, Center Managers

*This class is also taught on Saturday at 1:30 p.m.

ROI Analysis: Making Sound Equipment Investment Decisions

Facilitators: Rich Paongo and Leah White

You are toying with the idea of making a big equipment purchase – is it a good decision? How do you determine if your expectations of the equipment is realistic? Before you visit your banker, you must do the analysis and calculate the return on investment (ROI) by comparing the expected benefits with the costs. This session will show you how to evaluate dollar and time savings vs capital investment to determine IF you should make the purchase, and if so, how to determine WHICH piece of equipment to buy.

Target Audience: Owners, Center Managers

Saturday, August 5 – 2:45 p.m. – 3:45 p.m.

5 KPIs to Rule them All! And Increase the Financial Performance of Your Business

Facilitator: Leah White

Do you know the components and action steps to achieve higher margins in your business? Are your financial numbers in line with the AG ScoreCard benchmarks? What numbers do you need to focus on? How can you identify, improve and manage these indicators? Business Key Performance Indicators (KPIs) are critical to a profitable business. In less than 60 minutes each month, you can assess your KPIs, and make adjustments to bring a greater ROI to your business.

Target Audience: Owners, General Managers

agSigns: Discovery Questions that Lead to Window, Wall, and Floor Sales Opportunities

Facilitator: Craig Nolan

During this 60-minute workshop attendees will develop a deeper understanding of window, wall, and floor graphics, who the vertical markets are that buy these products, and how to develop questions that open doors to new opportunities.

Target Audience: Owners, Outside Sales, Inside Sales, Sales Managers

Getting Started Selling agOnline Marketing Campaigns

Facilitators: Ryan Farris and Pam Gillies

Did you know it takes 7-13 touches to deliver one qualified sales lead? It requires multiple messages using a variety of marketing tactics for your clients to get the marketing messages heard by their prospects. This class will show you how agOnline campaigns can help orchestrate and automate those multiple touches and varied messages to deliver impactful results. This class will provide samples of campaigns, and demonstrate the agOnline elements, orchestration, and automation toolsets for designing and executing campaigns. Attendees will leave the class knowing who to target, how to explain the value proposition, and how to open and close conversations around agOnline campaigns.

Target Audience: Owners, Outside Sales, Sales Managers, Marketing Managers

Latest and Greatest agOnline Developments to Make You More Efficient

Facilitator: Joe Wise

Description coming soon

Sign Installation Methods

Facilitator: Rich Russell and Tammy Coil

Every sign has its own installation requirements. In this session, Rich Russell will go over the installation do’s and don’ts for dimensional lettering, stand-offs, clips, and French cleats. She will also cover all of the application tools needed for installations, as well as installation tips and tricks.

Target Audience: Owners, agSigns Specialists, Production Managers

You Have a CSR and a Fiery: A Beginner’s Guide to Manual Workflow Efficiency

Facilitator: Mike Price

Description coming soon

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